The History of Stena Bulk: Innovation and Performance
From Baird Online:
A big, beautiful, high quality book about a high quality company. Corporate histories are often fairly tedious "ego trips" that are not usually well written or photographed. This one is different. It presents the 25-year history of the Stena Bulk part of the longer established Stena Group of Sweden. It is an encouraging and stimulating story.
It proves that a focus on quality, environmental sustainability and all round good corporate citizenship does not have to come with a reduction in profits. Stena Bulk is a very clever company that is highly profitable but still manages to do the "right thing" with the world. There are, of course, many other shipping companies that are also good corporate citizens. The fact is, though, that Stena Bulk very much practices what it preaches. One of its slogans is that: "Oil should always travel first class". This fine book shows how seriously the Stena Bulk people regard that.
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